Surprise! It’s Paper People time again!! If summer is hotter than you need and you find yourself dreaming of the cooler days of the fall, undoubtedly your thoughts will turn to Halloween. Am I right? Mmm, just think of those cool, crisp evenings and how pleasant it is to be outside trick-or-treating. Close your eyes, can you feel the breeze? Can you see the leaves changing? Now, open. Sorry, it’s still summer and it’s WAY TOO HOT too many places. If you had a moment of relief, though, then you’ll be thrilled to read on as I talk to 2017 debut picture book author Joy Keller about her adorable (Halloween themed) book MONSTER TRUCKS.
Joy, thanks for being here! I start all of my interviews the same way (blame it on my southern roots.) So, can I get you something to drink? I would love some coffee. Really, that’s the only thing that keeps me going lately!
COFFEE! Yes, always. Cheers! Now that we’ve settled in, with adorable and warm mugs in hand, let’s get started. In addition to being an author, you’re also a teacher and I saw that you started a blog with ‘beyond the book’ activities for teachers (and parents) along with author interviews. What was your motivation to start Picture This: A Blog for Teachers? As an elementary teacher, I’m always coming across lists of recommended picture books. Most of these lists are a few years old. Some don’t look like they’ve been updated since I was a kid. While many of those titles are timeless, I want there to be a place where teachers can learn about what’s new in the world of picture books and come away with a really easy, fun way to incorporate them into the classroom. That’s what I’m trying to accomplish with my blog.
As a parent I appreciate that so much! I always want to give books as gifts to my kid’s teachers but want to do so wisely. Your blog makes it so easy! Do you enjoy being on the other side of the interview process? What’s your vision for the future of your blog? I’d much rather be on YOUR side of the interview process! There’s less pressure over there! Really, though, I love hearing about the process other writers and illustrators use when creating.
As my blog following grows, I’d love it to become more interactive. I’ve always believed that good teachers are good thieves; they recognize the great work their colleagues are doing and then use those ideas themselves. I hope my blog becomes a place where educators share the awesome ways they’ve used some of these books in their own classrooms. There’s a lot we can learn from each other!
I read your Two Debut Interview with Allison Goldberg and you two talked about Halloween costumes. She already asked about your favorite costume. (Queen of Hearts! That’s mine too!) What was your favorite costumes that your own kiddos chose? My favorite kids’ costumes are actually the ones I chose when they were really little. We had someone knit a Princess Leia hat for my daughter and a Yoda hat for my son. Princess Leia looked adorable but slept through all the trick-or-treating (she was only eight months old). Yoda had a great time, though…even if a few neighbors thought he was a green bunny!
I love coordinating costumes! A couple years back, we had a Buzz Lightyear and Woody. (Rumor has it that we’ll have a Bugs Bunny and Daffy Duck this year, fingers crossed!) Let’s talk about MONSTER TRUCKS! I have two young boys, ages 4 & 6 (aka Daffy & Bugs) and they’re right in your target audience sweet spot! Your book does a wonderful job of telling a ‘Halloween’ story without ever feeling like a holiday book. I mean, who doesn’t love Halloween first of all? But second, you add big tough trucks! Do you have a favorite monster? Or a truck you’d love to drive? (I have 2 Yeti fans over here, their older sister likes Ogre and I’m partial to the Witch!) Let me start by saying that I’m so glad your family liked the book. That’s all an author could ask for!
My favorite spread in MONSTER TRUCKS is the one featuring the witch driving the street sweeper. Not only is the witch my favorite monster and the sweeper my favorite truck, but the entire spread is full of my favorite animals—CATS! I think Misa Saburi’s interpretation of that scene is absolute genius.
Yes! Great mom’s think alike! Next month, on August 27th, you’ll have been a published author for one whole year! Happy Book-iversary! Do you have plans to celebrate? Thank you so much! To be perfectly honest, I haven’t made any plans to celebrate that day. Publishing a book is such a long process, with so many moments to celebrate along the way, that I never thought of the release date as the day the book was “born.” I celebrated seeing the illustrations for the first time, and holding the advanced copy in my hands, and seeing the book online, and finding it in the library. But now that you have me thinking about it, I can’t turn down a chance for a party, can I??
Absolutely not! There’s always room for a party. Do you remember the first time you saw MONSTER TRUCKS on a bookstore shelf? Tell us about that moment! I do remember it! I was at Barnes and Noble by myself, and I went to see if MONSTER TRUCKS was in the children’s section. AND IT WAS! It seemed so unreal that I just stared at the shelf. That’s when an employee came over and asked, “Can I help you with something?” I suddenly felt embarrassed to be staring at my own book so I mumbled, “No, thanks. I’m just browsing.” It was totally awkward!
(Pause for giggling.) That story is amazing and so refreshingly honest. How did you get it on those shelves? Did you have any marketing tricks up your sleeve that you used for the books release? I think the lesson in that last story is that I’m terrible at marketing myself. I’m very uncomfortable doing the promotions thing, and I think other people sense it when I attempt to put on my salesperson hat.
Luckily, I’m good at making friends, and that has gone a long way in helping spread the word about my book. In this industry, you can’t do it alone. I was asked to join the Picture the Books group with fellow debut authors, and we worked together to market our books. I also have to thank the Fairport community where I live and teach for spreading the word and making my release party a huge success.
So, in a nutshell, I guess my marketing trick is to make connections: send out postcards to bookstores and libraries, reach out to the people in your community, and find fellow writers to be your support group.
Thanks for that advice, seems incredibly important regardless of where you are on your writing journey. Now that you have one year under your belt, what’s been the most surprising thing about making it to the published side of the industry? I’ve discovered how much authors enjoy hearing that other people like their books! Before I was published, I was an avid reader (not surprisingly). Never did I imagine that an author would want to hear that I loved their book. I couldn’t believe that a real-life, published author would even remotely care about what I thought. But authors do care! We want to know when our stories have connected with a reader.
Last fall, I was at the Rochester Children’s Book Festival and got to meet my childhood hero, James Howe. I seized the opportunity to tell him how much I love his writing. I also told him that when I was in fourth grade, I’d read the entire BUNNICULA series to my cat. He was very gracious and assured me that lots of children have done the same thing!
I know you have another book coming out soon! Can you tell us a little about Miss Turie’s Magic Creatures? Do you have anything else coming down the pipe? Where can we find and follow you on social media? Certainly! MISS TURIE’S MAGIC CREATURES is really a conversation between the owner of a magical pet store and a young boy looking for the pet of his dreams. Let’s just say he’s a pretty tough customer, and Miss Turie has to show him LOTS of pets before he finds the right one for him! It’s being published by The Innovation Press. They’re also publishing my next book, A FUNGUS IS AMONG US! It’s a humorous nonfiction picture book with the feel of a 1950’s horror film.
To stay updated on these books (and hopefully more in the future!), people can follow me on Twitter @jrkeller80.
I am anxiously awaiting both of those titles; I can’t wait to get my hands on them! Best of luck with your marketing 😉 and thanks so much for visiting with me! It was my pleasure! Thank you for helping me celebrate the book-iversay of MONSTER TRUCKS!
So, there you go, another wonderful interview filled with real-life tricks (and treats) of the trade three more books to add to your TBR list! I hope you’re learning as much as I am from these generous debut authors. Stay tuned next month for more great interviews and the last thirty titles of our #100PictureBookSummer.
Thanks for reading, come back anytime!